VIRTUAL TRAINING – Cindy Huggett, CPTD Strive to make your virtual training inclusive and accessible In its early days, virtual training revolutionized organizational learning by expanding the reach of…
TECHNOLOGY – By Shawn Jordan Mindfulness can make training more impactful Consider for a moment the potential of one’s own mind to imagine new environments, to envisage complex situations…
FIELD SALES – By Susan Baltrus and Sean Grant Prepare your reps to make connections Customers don’t always say what they mean. They often hide their market access concerns…
TRAINING TOOLS – By Brian Martin Upskilling with AI is really just a reframing of communication Have you ever engaged in the experiment of asking students to write directions…
HOT TOPICS – By Patrick Veroneau, M.S. AI tools can enhance life sciences training In today’s competitive landscape, the integration of artificial intelligence (AI)tools like ChatGPT into sales and…
SELLING SKILLS – By Keith Willis Today’s sales pros have to transcend traditional tactics Healthcare providers have long shared a symbiotic relationship, with sales representatives playing a crucial role…
DESIGN TRAINING – By Lynette Kramer Selling skills need to grow with the global market Between now and 2032, medical science as a field is expected to grow faster…
LEADERSHIP – By Jake Weiss, Ph.D., and Darby Evans, M.A. Being coachable can be a game changer Phil Jackson, the legendary “Zen Master” of basketball, holds nine NBA championship…
COVER STORY – By Anna Petersen, M.Ed., and Marcos Carreras, Ph.D. Having the right skills keeps teams competitive In today’s dynamic business landscape, the need for upskilling is more…
FRONT OF THE ROOM – Brian Lange Resist the urge to fix things in your first response Similar to professional selling, trainers often also encounter a form of “objections”…
DIRECTIONS – Lauren Harbert These LTEN leaders built a foundation for continued success Hello LTEN community, and happy April! I hope that you have enjoyed the start to this…
GUEST EDITOR – Kelly Macias Practical skills can be essential for sales success Product training certifications are essential for field-based representatives to acquire the necessary knowledge and understanding of…
FROM THE PRESIDENT – Greg Adamson With so much at stake, we have to advance our skills This is the time of year we start thinking about performance. For…
THE LAST LAUGH – By Tim Sosbe and LTEN Members Laugh and the world laughs with you Congratulations … you’ve made it through another issue, this one I’m pretty…
TECHNOLOGY – By Ryan O’Leary A little competition can help build knowledge The medical device sales industry is different from many sales careers in that the technical and clinical…
CONNECTIONS – By Jenn Lalli and Sara Riedel Orientation assistance is for any LTEN member As an LTEN member, you have access to a wide range of resources, publications,…
LEARNING & LEADERSHIP – By Kristy Callahan Meet the role that’s redefining training’s contribution As an executive leading a learning and leadership development team, I recently came across a…
PARTNERSHIPS – By Lisa Croissant Establishing a working cadence keeps everything on track Congratulations! You’ve been tasked with building out a training plan for your company. It may be…
GENERATIONS @WORK – By Kim M. Catania A new mindset can be incredibly rewarding Have you coached, trained or led Generation Z team members? Then you already know —…
SALES TRAINING – By Ganesh Krishnamurthy Like it or not, salespeople do need training Talk to most learning and development (L&D) personnel and the term “sales training” conjures up…
METRICS & ANALYSIS – By Steven Just, Ed.D. Sometimes you need to dig deeper Everyone knows how to compute an exam average. We use them all the time; they’re…
COVER STORY – By Kat Cirone and Joy Van Skiver Sales leaders eagerly contribute to the training Right from the start of Amgen’s global sales coaching initiative focusing on…
SOLUTIONS – Krishna C. Kalva The right queries can lead to clarity One of my recent articles focused on how a questioning mindset can be embraced to gain perspective….
DIRECTIONS – Lauren Harbert We often prepare for where we’re going by looking back Hello LTEN community and happy March! As we’re entering the final month in this first…
GUEST EDITOR – Matt Barry Technology can help create togetherness We all have a version of the same story: It’s March 2020 and the world is shutting down. We…
FROM THE PRESIDENT – Greg Adamson Consider these drills to prepare for the season(s) ahead March signals a time for a new beginning, as most of us begin to…
Roanoke, VA – February 16, 2024 – CMR Institute, a leading provider of educational solutions for the life sciences industry, has announced the launch of a new eLearning module titled “Omnichannel Marketing…
By Steven Just, Ed.D. What does training success look like? Learning and development (L&D) practitioners are often told – when designing a training program – that they should begin…
TECHNOLOGY – By Steven Just, Ed.D. With artificial intelligence growing, what’s next for training? When I first started working in life sciences training in the early1990s, the supplier community…
SELLING SKILLS – By Jill Fenton It only takes a moment to create lasting change What is a transformational moment? Think of it like a switch that suddenly flips…
POWER SKILLS – By Lola Gershfeld, Psy.D. The proper approach can ease a stressful subject Leading teams and organizations through periods of change is a formidable challenge that managers…
BUILDING POTENTIAL – By Fiona Hirst and Gary Durkin New markets create the need for new marketing skills The customer environment is constantly providing new challenges for marketing teams…
GETTING SUPPORT – By Jenn Lalli Leadership support makes all the difference It’s part of the yearly cycle, inevitable as fireworks in July and turkey on the fourth Thursday…
MARKET ACCESS – By Susan Baltrus Enabling patient access is a collective effort Market access isn’t the concern of only a select few; it’s a shared responsibility that extends…
CHANGE LEADERS – By Wendy Heckelman, Ph.D. Trainers can be strategic partners as organizations evolve In the business world, change is ever present, often shaping the landscape of industries…
COVER STORY – By Simone Handler An award-winning example of creating a sustained impact In 2019, Genentech made a transformational shift in its approach to compliance training. Like many…
VIRTUAL TRAINING – Cindy Huggett, CPTD Going it alone? These tips will make it all work If you have experienced a seamlessly delivered virtual training class without any tech…
FRONT OF THE ROOM – Brian Lange Can a France trip teach us to be better trainers? Oui! Recently, my wife Lori and I took a fantastic 16-day trip…
GUEST EDITOR – Jonathan Mariano Moving from sales to learning needs a new focus As a child, my imagination and curiosity were insatiable. I would dress up as superheroes,…
FROM THE LTEN BOARD – Mani Chidambaram New systems bring challenges & efficiencies Several large manufacturers and industry partners have been investing in the establishment of global creative hubs…
iCoachfFirst is now RLDatix Life Sciences. While we have been an RLDatix company for some time now, we have officially formed a Life Sciences division (bringing together legacy brands…
Roanoke, VA – January 8, 2024 – CMR Institute, a leading provider of educational resources for the life sciences industry, is pleased to announce the addition…
Roanoke, VA, January 12, 2024 –(PR.com)– CMR Institute, the go-to provider of educational solutions for the life sciences industry, is proud to release its latest eBook, “Overcoming…
THE LAST LAUGH – By Tim Sosbe and LTEN Members With training, sometimes you just have to laugh Here’s a universal truth — anything and everything can happen during training….
Technology – By Keith Willis The bar has been raised for designers and trainers The landscape of virtual training changed significantly with the onset of COVID-19, marking a before and…
DEVELOPING LEADERS – By John Crowder Effective leaders offer latitude, support and training In sales, we tend to promote people into leadership roles based heavily on their success as an…
INSTRUCTIONAL DESIGN – By Natalie Ure Campaigns aren’t just an assortment of tactics In many ways, the strategies used to engage customers mirror the ones needed to connect deeply with…
SELLING SKILLS – By Sean McCormack The simple things can make a big difference Over the years I have seen a multitude of definitions of the word “selling,” but my…