Your poster should take a viewer through the information you submitted as part of your award application, highlighting your achievements. Unlike a verbal presentation, however, where the pace is dictated to the audience, posters allow viewers to study the information at their own speed.
A well-organized, visually appealing poster takes thought, and the following guidelines are meant to help you produce a poster that effectively communicates your topic and appeals to the training audience. With little space to explain your ideas, it’s important to communicate key points clearly and succinctly.
Similar to an abstract in a scientific-based poster, the summary section is intended to provide a top-line overview of the information contained in the poster. It should include the most important points from each of the subsequent poster sessions such as, background to the topic or issue, learning objectives, relevant data and/or approach and conclusions.
If the viewer does not have time to read the entire contents of your poster, they should walk away with clarity on your topic after reading this section.
This is the background or big picture summary that will set the stage for viewers. It’s where you define the current state of a topic, the problem and the need for a change, new approach or solution. The situation analysis does not need to be lengthy; it just needs to provide enough information for the rest of the poster to flow and make sense.
The award application section of Needs Identification can be covered here.
This area will contain the bulk of your information and allow for the most creativity and interpretation. Research-based presentations would present the methodology here, but more likely you will use this space as a general discussion of your topic. What concept are you trying to get across? What new idea are you proposing? What challenges are important to overcome? Or, if it’s an educational session (e.g. based on current industry trends), focus on both the content you are supplying and the justification for trainers to need that information. Posters will vary in style, approach and objectives, so use your best judgment in making this section content-rich and persuasive with clearly defined information points. Sales savvy will come into play; your goal is to have viewers reach that “aha” moment.
The award sections of Design Approach and Alignment will be highlighted in this section.
If there are concrete results from a case study or research initiative, then these should be communicated here. If that doesn’t apply, use this section to convey your experience in achieving the learning objectives you proposed. In addition, you may choose to cite external data that supports your approach or concept.
The award application section of Evaluation Approach would fit here.
In developing this section, ask yourself: What do the “results” demonstrate on a larger scale? What are the most important conclusions to convey? What should the viewer understand about the effectiveness of the approach?
Conclusions tend to be broad-based statements that respond to the problem or the need you previously defined. This section is typically brief, but should present the most important, specific information you want viewers to hold onto.
The award application section of Results fits here.
About Your Company
While the posters should be non-promotional in nature, LTEN recognizes that this is a great opportunity to inform viewers about your company and service offerings. Poster presenters are welcome to include a brief “boilerplate” paragraph about their company at the end of the poster, along with a website address and contact information.