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Webinar: Selling to Key Executives in the Healthcare Industry

September 17, 2021 @ 12:30 pm - 1:00 pm EDT

Friday, Sept. 17
12:30 p.m. ET/9:30 a.m. PT

Reserve Your Seat

Today it’s more complicated than ever to reach key executives in the healthcare industry due to increased complexity, multiple decision-makers and the ongoing pandemic. Today’s corporate buyers have even more layers of influencers and other stakeholders involved in the buying process, and different decision-makers often have diverse and sometimes conflicting priorities.

Join us for this 30-minute LTEN webinar, sponsored by Sales Readiness Group, as Norman Behar and Ray Makela, managing directors of the Sales Readiness Group, lead a discussion on essential selling strategies your sales team can use to gain access and engage with key executives in the healthcare industry. During this interactive presentation, you’ll learn:

  • How to get more meetings with key healthcare executives, and what to do when you get there.
  • What top healthcare executives care about.
  • The biggest challenges when selling to HCPs.
  • How your team can create more opportunities to sell higher.
  • How to present and follow up with key executives to keep your deal alive.
Reserve Your Seat

Register today for this free, LTEN webinar. Not an LTEN member? Join today and realize the value.

About the Presenters:

Ray Makela, Managing Director Sales Readiness Group

Ray Makela is an author, speaker and business executive with 25 years of management, consulting and sales experience. At Sales Readiness Group (SRG), Ray is a frequent speaker and author on numerous sales training topics. He also manages strategic account relationships and oversees the delivery of sales and sales management training programs. He has delivered programs for clients such as Microsoft, Alcon, ABM Industries and Walmart. Ray is also a contributing member of the Forbes Business Development Council and has published numerous sales related articles on Forbes.com.



Norman Behar, Managing Director Sales Readiness Group

Norman Behar has more than 25 years of CEO and senior sales management experience. He’s worked with clients in a wide range of industries including financial services, healthcare, technology, manufacturing and distribution. Before SRG, Norman served as president and CEO of Catapult, a provider of personal computer training services, where he oversaw operations and managed growth before the company’s acquisition by IBM.

This Webinar is Brought to You by:


September 17, 2021
12:30 pm - 1:00 pm EDT
Event Category:


United States