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Transform and Transcend: The Digital Evolution of Field Force Effectiveness in Life Sciences

April 18 @ 6:00 pm - 9:00 pm EDT


Thursday, April 18, 2024
6:00 PM – 9:00 PM ET


  • 6:00 PM: Registration and Networking
  • 6:20 PM: Opening remarks
  • 6:30 – 7:00 PM: Panel Discussion
  • 7:00 – 9:00 PM: Additional Networking

Meet for drinks and connect with fellow Canadian life sciences trainers, marketers, and commercial leaders as we dive into a hot topic facing the industry right now.

This event includes plenty of time to meet and exchange ideas with your peers, as well as a panel discussion with industry leaders and innovators who are at the forefront of the digital evolution of field force effectiveness in life sciences.

As the pharmaceutical, biotechnology, medical device and diagnostic industries stands on the brink of a new era, driven by rapid business disruption, digital transformation, and a significant shift towards AI and Omnichannel approaches, the role of Learning and Development, Marketing, and other Commercial Support teams has never been more critical. Our panelists will discuss the opportunities and challenges that these teams face in equipping organizations to not just survive but thrive amidst these seismic shifts.

Regardless of your role, this event promises to help you build your network for the future and challenge your thinking.


Meet the Panelists

  • Moderator: Jessica Knox, CEO, Metrix
  • Hans Christian Hansen, Head of Data, Digital and Technology, Takeda Canada
  • Tania Gaetano, Head, Advanced Customer Experience, AbbVie Canada
  • Parth Khanna, CEO, ACTO

Thank you to our co-hosts and sponsoring partners: 


MaRS Waterfront Building
2nd Floor, 155 Queens Quay E
Toronto, Ontario, Canada M5A 1B6


April 18
6:00 pm - 9:00 pm EDT
Event Category:


MaRS Waterfront Building
2nd Floor, 155 Queens Quay E
Toronto, Ontario M5A 1B6 Canada
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