Webinar: Mastering Hybrid Selling Skills: Training Your Reps to Excel in Hybrid Settings

Thursday, March 11, 2021
2:00 p.m. ET/11:00 a.m. PT

As our environment continues to evolve, life sciences companies are building hybrid selling skills into their curricula. They realize that a blend of virtual and live interactions are here to stay. But what should hybrid selling skills look like? How can we help representatives make the transition to hybrid selling excellence? What are best practices and how can those practices be trained?

Join this 30-minute LTEN webinar, sponsored by Persuasion Consultants, as author, keynote speaker and consultant Scott Moldenhauer shares best practices and research from the world of hybrid selling. You will learn specific skills you can share with your team, including how to enhance your representatives’ abilities to:

• Approach hybrid selling with the right mindset.
• Create ongoing virtual and hybrid access to customers.
• Engage and sell within hybrid settings.

About the Presenter

Scott Moldenhauer is president of Persuasion Consultants. He is the author of Pharmaceutical Sales Revolution and a frequent contributor to Pharmaceutical Executive magazine. Scott has worked with a variety of life sciences companies, including AbbVie, AstraZeneca, Bayer, Genentech, Novartis and Medtronic. In addition to his training and consulting experience, Scott taught communication and persuasion at the University of Arizona.