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Data-Driven Approaches: Developing a Strategic Product Launch, POA or NSM Pre-Event Plan

February 28, 2023 @ 12:30 pm - 1:00 pm EST


Traditional methods for measuring the success of product launches, plan of action meetings (POAs) and national sales meetings (NSMs) include curriculum development and delivery on-time, within budget and certification for all field teams. But what if success was more than simply checking these boxes? A deeper value can be derived from these massive logistical and financial expenditures to demonstrate their lasting impact on learning retention, long term behavior change and productivity in the field.

In the first of three LTEN webinars in the “A Data-Driven Approach to Optimize Product Launches, POAs and NSMs” series, sponsored by ACTO, you will see how data can help you develop meaningful metrics that go beyond the curriculum and certification to show the real significance of your training event.  Michael Amato, associate director, dermatology training & development for Bristol Myers Squibb, and Jimmy Christie, senior commercial training manager for ACTO, will show you how to:

o   Establish a new and comprehensive key performance indicators (KPI) plan.

o   Build a budget with pull-through in mind.

o   Develop an early learning retention strategy with data in mind.

Whether you’re a seasoned training professional or a newcomer, this webinar series will provide a blueprint on how to leverage new data insights to help make informed decisions on things like pre-work curriculum, live event content and post-event pull-through that will change what  product launch, POA and NSM success looks like.

Register today for this free, LTEN webinar.  Not an LTEN member? Join today and realize the value.


Register at www.L-TEN.org/webinars for the other webinars in this series:


Michael Amato, Associate Director, Dermatology Training and Development
Bristol Myers Squibb 


Jimmy Christie, Sr. Commercial Training Manager

Jimmy’s mission is to inspire others to become the best version of themselves. With a passion for technology, he lives this daily at ACTO while also accelerating, enhancing and evolving the way we learn.

Previously, Jimmy worked at Janssen BioTech and AstraZeneca Pharmaceuticals in learning & development. Throughout his time at both companies, he was tasked to find, implement and execute on the top learning technologies in the industry and share how learning can become a strategic driver for performance. He’s explored and implemented AI solutions as well as the AR/VR world for immersive learning experiences and has taught new-hire classes of field reimbursement access specialists.



February 28, 2023
12:30 pm - 1:00 pm EST
Event Category:


United States + Google Map