By Noël Theodosiou and Sergio Corbo Much has been written about the impact of COVID-19 on U.S. life sciences sales in 2020. The overwhelming consensus is that the pandemic expedited…
Read More
Thursday, March 11, 2021 2:00 p.m. ET/11:00 a.m. PT As our environment continues to evolve, life sciences companies are building hybrid selling skills into their curricula. They realize that a…
Wednesday, April 21, 2021 3:00 p.m. ET/12:00 p.m. PT Whether virtual or in-person, it is important to develop training tailored to your specific audience. When it comes to training medical…
Thursday, February 11, 2021 2:00 p.m. ET/11:00 a.m. PT Life sciences sales reps only have a few minutes to speak with a healthcare professional. Their pitch needs to be efficient,…
Wednesday, January 27, 2021 3:00 p.m. ET/12:00 p.m. PT Icebreakers can be a good way to start an online meeting, by personalizing things and creating a connection between attendees. But…
Find out why Novartis Global Oncology felt it needed to revise its sales model, how it achieved buy-in and how success was measured in the United States, China, Japan, Russia…
Virtual selling is the new normal for life sciences organizations. But being a great virtual seller doesn’t mean simply conducting every meeting via video conferencing. Virtual selling means understanding a…
