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By January 24, 2022Member News




Energetic and streamlined logo reflects company’s agility and innovation

Boston, MA [January 24, 2022] — Boston-based Illuminate, developer of custom clinical sales training solutions for the global life sciences industry, announces new branding (above), which reinforces the company’s innovative,  focused, and agile approach.

“Throughout nearly two decades of serving life sciences sales professionals, Illuminate has prioritized the  commitment toward accomplishing client goals and the production of incisive training programs that elevate both individual impact and industry-wide outcomes,” says Illuminate founder and president Shaun McMahon. “Our new branding captures our energy, ambition, and innovation as we continue to grow and look to the future.”

Created in tandem with HMC Advertising, Illuminate’s branding was updated following an internal review process which highlighted the company’s trustworthiness, responsiveness, and ability to manage complex challenges with confidence and inspiration. As adult learning technology and methods continue to evolve for the modern learner, Illuminate is at the forefront of embracing these new ideas and crafting them into effective strategies.

“Illuminate is a trusted partner, not only because we work hard, but also because we constantly, proactively seek out ways to improve ourselves, our products, and our methods,” McMahon adds. “To develop programs and solutions that continue to have an impact, we challenge ourselves to become people with impact. As a result, we are able to give sales professionals the tools and knowledge to become impactful themselves and strengthen their companies’ brands.”

Since its founding in 2004, Illuminate has grown from a one-person operation to a recognized leader in the industry, serving global life sciences clients and helping to launch life-changing medications for everything from sickle cell disease to COVID-19. For the past three years, Illuminate has been named to Inc. magazine’s Inc. 5000, which recognizes the nation’s fastest-growing private businesses.

“As our clients’ needs evolved, so have our services. An essential component in Illuminate’s success has been our ability to develop industry-leading training tools that provide flexibility in how, when, and where effective learning happens,” says Brian Kane, Illuminate’s Vice President of Sales. “This new branding captures our company-wide commitment to innovation, agility, and excellence.”

For press inquiries, please contact Matt Mattson at or 617.488.9735.

About Illuminate

Based in Boston, Illuminate is a client-focused, full-service training and development firm that specializes in  delivering customizable learning and development material for life science companies. Since 2004, we have worked to provide sales teams with custom learning solutions and complementary services designed to drive sales and deliver results. Find us at



About LTEN

The Life Sciences Trainers & Educators Network ( is the only global 501(c)(3) nonprofit organization specializing in meeting the needs of life sciences learning professionals. LTEN shares the knowledge of industry leaders, provides insight into new technologies, offers innovative solutions and communities of practice that grow careers and organizational capabilities. Founded in 1971, LTEN has grown to more than 3,200 individual members who work in pharmaceutical, biotech, medical device and diagnostic companies, and industry partners who support the life sciences training departments.

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