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Illuminate Announces Strategic Collaboration with InSync Training

By April 13, 2020September 15th, 2020Member News

Firms Partner to Develop Comprehensive, Dynamic Virtual Workshops

Boston, MA [April 9, 2020] — Shaun McMahon, founder and president of Illuminate, the Boston-based developer of innovative custom clinical sales training programs for the life science industry (, has announced that it is teaming up with InSync Training, the New Hampshire-based developer of live virtual and blended learning platforms.

The spread of the coronavirus COVID-19 and the unprecedented social distancing measures taken to combat it have impacted both the vital work of life science sales professionals and the traditional in-person sales training programs and practices that support them. Together, Illuminate and InSync will design and implement impactful virtual sales team training initiatives to support their important efforts without requiring live gathering.

“Live workshops are a hallmark of truly effective training, and something that Illuminate excels at,” says McMahon. “While we’re also quite familiar with effective distance learning practices, the current crisis demands innovative new solutions. We’re excited to work with InSync president Jennifer Hofmann and her team to transfer the energy and compelling content of a multi-faceted gathering onto exciting new virtual platforms.”

Among the first collaborations for the two firms will be the creation of a virtual launch meeting.

“We’ve successfully developed virtual training programs for many different industries in the past, and are invigorated by the opportunity to connect life science sales professionals to both the training content that they need and, even more importantly, to one another,” adds Hofmann. “While we look forward to the day when we can all gather together again, Shaun and I hope that the solutions we develop now will become valuable options for maximizing training opportunities for years to come.”


For press inquiries, please contact Chris Kelly, Fifth House PR, at 617/532-0574.

About Illuminate
Illuminate is an award-winning client-focused, full-service training and development firm that specializes in delivering custom learning and development material for life science companies. Since 2004, we have worked to arm sales teams with the information, tools and experiences needed to drive sales and deliver results.

About InSync Training

InSync Training, a WBENC and WEConnect certified woman-owned small business (WOSB), sets standards for live virtual and blended learning. Widely recognized as a global innovator in new and evolving learning and professional development techniques, we create, model, and implement modern training best practices. InSync offers a cohesive suite of custom offerings including: virtual classroom facilitation, production, and instructional design and media development services for virtual, blended, microlearning, and eLearning to support every moment of learning need.

Life Sciences Trainers & Educators Network

About Life Sciences Trainers & Educators Network

The Life Sciences Trainers & Educators Network ( is the only global 501(c)(3) nonprofit organization specializing in meeting the needs of life sciences learning professionals.

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