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Training Execs from Top Medical Device and Diagnostic Companies to Host Annual Medical...

Training Execs from Top Medical Device and Diagnostic Companies to Host Annual Medical Sales Trainer Summit

Event topics will focus on ACA, Learning Metrics and ROI, Patient and Product Outcomes, e-Learning, mHealth, Global Sales Education, and the role of Sales Trainers

ROANOKE, VA — September 13, 2013 — How will mobile health, the Affordable Care Act, and the continued expansion into global markets challenge medical device and diagnostic sales teams? And how can trainers best leverage these opportunities to give their sales reps the resources needed to thrive? The 2nd annual Medical Device and Diagnostic Trainers Summit taking place on October 8 and 9, 2013 seeks to answer these questions and more. The event will be held at the Hyatt Regency Indianapolis in Indianapolis, IN and is sponsored by SPBT, the only association solely devoted to strengthening training in the healthcare industry.

Event designed entirely by and for life science trainers
The 2013 summit boasts a robust new learning agenda with interactive sessions led by executives at Siemens Healthcare Diagnostics, Roche Diagnostics, B. Braun Medical, Medtronic Cardiovascular, and Ethicon Biosurgery, among others. The forum is designed to help sales trainers, learning and development professionals, sales and marketing teams, and product managers benchmark, debate, and gain new insights into the most effective methods for developing device and diagnostic sales reps to their full potential.

The summit agenda focuses on a wide range of case studies, panel discussions and workshops covering topics, including:

  • The Emerging mHealth Market
  • Challenges and Solutions in Global Sales Education
  • Post-Training Adoption
  • Customer-centric Learning Environments
  • Measuring Int'l Sales Rep Certifications
  • Patient and Product Outcomes: Metrics for Revenue Growth
  • Learning Metrics and Measuring ROI
  • Affordable Care Act and Effects
  • eLearning Strategic Initiatives
Companies participating in the Summit to date include Allergan, American Medical Systems, B. Braun Medical, Baxter, Boston Scientific, CardioNet, GE Healthcare, Genentech, Hospira, Limbs & Things, Medtronic, Olympus America, Orthofix, Philips Respironics, Roche Diagnostics, St. Jude Medical, Stryker Orthopaedics, Siemens, and more.


The people behind the new learning agenda
The Summit’s 2013 planning committee includes education, sales, and product executives from Siemens, B. Braun Medical, St. Jude Medical, Medtronic, ResMed, Arthrex, and Covidien Neurovascular. The committee chair is William Magagna, the director education solutions and head of global product education at Siemens Healthcare Diagnostics.

"Events like this don’t come along often,” said William Magagna. "We have brought together an exceptional lineup of speakers to deliver an all-new innovative learning agenda focused on the unique challenges, opportunities, and hot topics specific to MD&D training professionals. [The] two days of engaging and informative keynotes, workshops and panel discussions – in addition to the countless networking opportunities – will provide [trainers] with powerful tools to revolutionize [their] training programs, solve real-world challenges, and unlock sales reps’ full potential.”
For complete event information or to register, visit or call (540) 725-3859.

About SPBT
The Society of Pharmaceutical and Biotech Trainers ( is a worldwide 501(c)(3) nonprofit organization dedicated to supporting the professional goals of trainers in the life sciences, inclusive of medical device and diagnostic, pharmaceutical and biotech companies. Since 1971, SPBT has been a conduit to keeping the training industry educated, informed, and connected, and is the only nonprofit organization solely devoted to strengthening training in the healthcare industry with the ultimate benefit of improving patient care.

For more information, press only:
Nannette Nolan
Director, Marketing Communications
Society of Pharmaceutical & Biotech Trainers (SPBT)
(424) 266-0745,

For more information on the Medical Device & Diagnostic Trainers Summit:


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