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Bonus Focus - September 2017 Issue

The Truth Behind the Neuroscience of the Sales Process 

By Todd Zaugg

We know that there is more scientific data available now than we’ve ever had before regarding human interaction and human decision-making. In fact, scientists are writing software to help analyze these bits of information to make it into something usable for the marketers and sales teams. But software doesn’t engage in an actual live conversation with a prospect or customer, and it’s those interactions that can make or break your revenue. So, how can understanding neuroscience help you increase the propensity for success?


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Learning to Make Mistakes

By Randy Sabourin

Failure and mistakes are the way we learn and develop skills. This is particularly true of interpersonal business skills that require an improvisational approach such as leadership, sales or coaching conversations. “Learning from our mistakes” is a common concept that most of us believe in, but do we put it into action? Is it part of our corporate culture, learning and development or talent development strategy?

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LTEN Members Discuss New Hire Training at Chicago Mixer

By Dawn Brehm

With more than 75 LTEN members gathering together, the Sept. 12, 2017 LTEN Network After Work mixer was one of the most successful networking programs of the year. The Sept. 12 program, sponsored by Illuminate, Informa Training Partners and Unlimited Performance Training, was held at the Chicago Marriott Deerfield Suites and included a special guest presenter, Karen Herubin, who leads specialty training, development and operations at Takeda Pharmaceuticals.

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