Can Your Post-Training Data Influence Sales Management?
By Lisa ClarkThe Holy Grail of training is to go beyond delivering information and assuring knowledge retention to realizing hard and fast business results. With sales training in particular, managers theoretically should be able to directly correlate training expenditures to added revenue per sales rep, district and region. Unfortunately, it usually doesn’t happen that way.
By Nancy Harkness
Most new product launch advice focuses on the product and the message, which is right: A bad product or the wrong message is the fastest road to product launch failure. That said, one of the hidden success factors of a product launch is your sales force, and by extension your customers: Do they have the right skills and knowledge to make your launch successful?
Annual Conference Scores Big with LTEN Members
By Tim Sosbe
The results are in: The 43rd LTEN Annual Conference was officially a success.The annual conference was held this past June in Grapevine, Texas, with hundreds of LTEN members coming together for networking and knowledge sharing. The event, kicked off with the official name change from SPBT to LTEN, had an undeniable energy that fueled conversations and connections from start to finish.The best part of that fact is that LTEN members agree.