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Webinar: Navigating Value-Based Selling to Improve Market Share
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Webinar: Navigating Value-Based Selling to Improve Market Share

Join us for this LTEN webinar as CMR Institute and experts from Premier and Philips discuss this changing environment, what your customers need and want from their supplier partners, and how you as sales and training professionals can help your company respond to these needs quickly.

5/1/2018
When: 5/01/2018
12:30 PM
Where: United States
Contact: Miki White
540.725.3859


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Navigating Value-Based Selling to Improve Market Share

Tuesday, May 1, 2018 12:30 PM - 1:30 PM EDT

The market is shifting from volume to value, creating business dynamics that negatively impact your business and sales models. Our customers’ new value-based purchasing process has created longer sales cycles, increase in product commoditization and a shift from efficacy to value creation. As relationship selling is becoming less and less effective in the value-based environment, there is a need  to develop sales professionals who understand how to positively position their products to address cost, quality and outcomes.

Join us for this LTEN webinar as CMR Institute and experts from Premier and Philips discuss this changing environment, what your customers need and want from their supplier partners, and how you as sales and training professionals can help your company respond to these needs quickly. 

At this webinar, you will learn how to:

  • Differentiate various value-based payment models and identify opportunities for win/win partnerships between industry and providers.
  • Determine the key elements that must be present to create a winning value proposition for key influencers and decision-makers.
  • Describe proven methods and resources that can help your organization meet the changing needs of customers head-on and increase sales.

Moderator:

  • Laura Ramos Hegwer, Vital Communications

Speakers:

  • Alister Barrow, MHA, Value-Based Healthcare Consultant, CMR Institute
  • Myla Maloney, Vice President, Strategic Supplier Engagement, Premier, Inc.
  • Greg Adamson, Senior Director, Sales Training and Enablement, Philips North America

Register today for this free, LTEN webinar. Not an LTEN member? Join today and realize the value. 


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