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Bonus Focus - June 2017 Issue
FeatureStory

Lighting “Afar” in Nashville – LTEN 2017 Recap 

By Steve Woodruff

The 46th LTEN Annual Conference was a rousing success, with a record number of LTEN members descending on the Gaylord Opryland in Nashville, TN. LTEN member Steve Woodruff captured the spirit of the conference in a recent blog, sharing pictures and memories from the event..

 

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Why Home Study Modules Fall Short in Pharmaceutical Sales Training

By Steve Boller

All life science companies put their sales reps through vigorous home study programs to learn about their products, competitors, disease state, etc. Over the last several years, paper manuals have been replaced or supplemented by interactive eLearning modules that, in theory, enhance the learning experience. It can be tempting to rely on home study programs to make reps clinical experts. But cramming clinical content into eLearning modules will not prepare sales reps to have value-added conversations with physicians or hospital decision-makers. .


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Meet-A-Member: 5 Questions with George Ericsson

By Tim Sosbe

Networking is crucial to business careers and is one of the main benefits of LTEN membership: The chance to meet, connect and learn from your life sciences peers. For this new Bonus Focus feature, we’re happy to introduce you to LTEN member George Ericsson.


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