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Bonus Focus - December 2014 Issue
FeatureStory

It Takes a Village: The Driving Force Transforming Sales Reps into Account Managers  

 

By Gwen McLean

delivering healthcare requires management and collaboration, and so does selling products and services into a healthcare system. Today’s sales representatives will no longer be effective if they focus their calls exclusively on just the prescribers. They must start to view their customers as accounts and manage their sales efforts with support from others within their own sales team.

 

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BonusFocus

Social Media in Life Sciences

By Shaliya Khan


Learning and development organizations understand the value in social learning and have started adopting social technologies into learning apps and platforms. Life sciences companies were comparatively slow adopters because of the regulatory constraints and absence of FDA guidelines. However the industry couldn’t wait longer, as social media became a way of life rapidly. Let’s look at some of the industry trends and best practices.  


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