|Bonus Focus - April 2015 Issue|
Are Your Salespeople Schrodinger’s Cat?
A Thought Experiment on Sales Training Sustainment
By Randy Sabourin
The greatest challenge we face in the Learning & Development (L&D) world is whether the audience we design and deliver content for actually use the learning in the field. The content is generally good, and improves year after year. Trends such as mobile technology and gamification can extend the life of a learning initiative, increasing the impact that L&D budgets have on their target audience. But even with new delivery methods for learning design, are you certain that your people are applying the content? Who knows? The executives who allocate training dollars think you should know.
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