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#1 NY Times Bestselling Author, Keith Ferrazzi Announced as Keynote

Wednesday, November 19, 2014   (0 Comments)
Posted by: Nannette Nolan

New York Times best-selling author of Never Eat Alone and Who’s Got Your Back, Keith Ferrazzi, has been announced as the 44th LTEN Annual Conference keynote. The annual conference, formerly the SPBT Annual Conference, will be held June 1-4, 2015 in Phoenix, Arizona.

Since the organization's rebrand announcement at the 2014 annual conference in June, a move to put 'networking' at the forefront of all organization initiative, the LTEN staff and leadership continues to educate members on building their own personal brands and expanding professional networks. Keith Ferrazzi, an expert in relational and collaborative sciences, is an ideal choice for the 2015 conference. 

Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight and a leader in strategic consulting and training services to increase company sales and enhance team performance. Ferrazzi and his associates are the world’s leading experts in the relational and collaborative sciences. Their research has proven the singular predictive importance of relationships to business success (sales, team performance, and individual career advancement). Their applied work with thousands of the most respected organizations has established clear methodologies for accelerating such relationship development.

Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi’s bestselling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007 and it has become a must read for virtually all business schools. His recent book, Who’s Got Your Back, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.

Ferrazzi created The Relationship Masters Academy, an online learning academy for “people skills” that delivers an exclusive program aimed at sales people and business professionals.

Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc.The Wall Street Journal, the Harvard Business Review, and Reader’s Digest.

Ferrazzi was previously Chief Marketing Officer and Head of Sales at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry’s first globally integrated marketing organization.

Ferrazzi’s foundation, Big Task Weekend, is an impactful, invitation only event that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world’s biggest challenges.

The Life Sciences Trainers & Educators Network ( is the only 501(c)(3) nonprofit organization dedicated to supporting the professional goals of trainers and educators in the life sciences. Founded in 1971, LTEN has grown to over 1,400 individual members who work in pharmaceutical, biotech, medical device and diagnostic companies.  

For more information contact Nannette Nolan, director of marketing communications at

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