SPBT Changes Name to the Life Sciences Trainers & Educators Network (LTEN)
Tuesday, June 10, 2014
Posted by: Nannette Nolan
SPBT Changes Name to the Life
Sciences Trainers & Educators Network
Roanoke, VA June 10,
2014 The Society of Pharmaceutical
and Biotech Trainers (SPBT), the nation’s only association dedicated solely to
the life science training profession, has changed its name to the Life Sciences
Trainers & Educators Network (LTEN).
The new name underscores the
growing diversity of members, acknowledges external influences and speaks to a
new paradigm of training excellence. The
new name also reinforces the transformation of SPBT into a social organization
that harnesses the collective intelligence of its members.
"Our new name and branding represent a deeper commitment to
creating a community focused on improving learning through all segments of life
sciences, and that will be forward-thinking and solutions-oriented," said John
Sjovall, LTEN president, and executive director, sales training &
development, Daiichi Sankyo.
LTEN began in 1971 as the National Society of Pharmaceutical
Sales Trainers (NSPST). Launched in a meeting of just four training leaders, it
began against a backdrop of increased pressures to improve industry standards.
Focused solely on heads of training in pharmaceutical companies, the group
carried a philosophy that trainers could benefit by sharing ideas between
companies. Then in 2000, alongside the biotech boom, the name was changed to
the Society of Pharmaceutical and Biotech Trainers (SPBT).
Today, the name LTEN reflects the complete range of life
sciences companies inclusive of pharmaceutical and biotech as well as medical
device and diagnostic. Of the 1400 LTEN members, 16 percent are from medical
device and diagnostic companies, and the numbers continue to steadily grow.
“The future of LTEN will center on expanding our network and
providing clarity during this time of rapid change,” said Kevin Kruse, LTEN
executive director. “Our strength will be in the quality of members and w the
solutions that they provide, to each other, for solving real-world challenges.” Along with the name change, the company adopted a new
corporate identity, including a new logo and visual identity, and a new website
that can be found at www.L-TEN.org. The changes are effective immediately, and
all future business activity will be undertaken with the new name.
LTEN The Life Sciences Trainers & Educators Network (www.L-TEN.org)
is the only 501(c)(3) nonprofit organization dedicated to supporting the
professional goals of trainers and educators in the life sciences. Founded in
1971, LTEN has grown to over 1,400 individual members who work in
pharmaceutical, biotech, medical device and diagnostic companies.
CONTACT For more information contact Nannette Nolan, director of marketing
communications at nnolan@L-TEN.org.