Vision to Victory – How LEO is Driving Field Development & Engagement
Wed, Oct 18, 2017 12:30 PM - 1:30 PM EDT
Life sciences companies of today certainly recognize that field development is necessary to drive the performance and productivity of their field sales organizations. But, why is it so hard to actually realize engagement and, in turn, see desired results?
Think of some of the more critical components of field development – CRMs, sales analytics data, competencies, selling models, field coaching, LMSs, training, assessments, certifications, etc. While in and of themselves they might be very good, they’re too often both disconnected and disengaging and therefore do not produce expected levels of impact and ROI.
Join us for this LTEN webinar, sponsored by iCoachFirst, as Angela Mead, manager of field force excellence at LEO Pharmaceuticals and Philip Bedrin, vice president of life sciences solutions at iCoachFirst showcase LEO’s continuous vision to driving field development and engagement by integrating their “parts” through technology.
• Learn about LEO’s changing field sales landscape as well as some of the specific challenges LEO faced with disparate field development and engagement tools.
• Hear how LEO is implementing strategic, streamlined and forward-thinking approaches that the field is embracing.
• Share some creative, yet practical, ways to maximize the effectiveness and potential of critical field development and engagement processes through an integrated technology platform called iCoachFirst and other complementary systems.
||Angela Mead, MA
Manager, Field Force Excellence
LEO Pharma, Inc.
At LEO Pharma U.S., Angela is responsible for supporting the collaboration, communication and projects between the Sales Operations team, the Sales Training team, and the Field Force. More specifically, she assists in the analysis and development of Field Force insights based on KPIs and evaluating Training metrics to identify sales force needs.
Prior to joining LEO U.S., Angela has had experience in developing and delivering faculty and staff training programs based on metrics and analyses she piloted, providing business and program development for medical practitioners, and taught college courses such as Group Dynamics, Psychology, and Computer Skills for adult learners.
Angela holds a BA from University of Delaware and an MA from Seton Hall University in Psychological Studies.
She currently serves as a member of the LTEN Editorial Advisory Board and has spoken at Q1 Productions’ Annual Pharmaceutical Sales Training and Education Conferences.
Vice President – Life Sciences Solutions
Philip Bedrin is the Vice President of Life Sciences Solutions at iCoachFirst. With nearly 15 years of experience in the Life Sciences space, Philip is a recognized thought leader in the education and delivery of Coaching, Training and Development, Marketing/Brand, and Talent Management solutions through technology-based platforms.
Philip has led various strategic, global initiatives in the healthcare and biopharmaceutical industries supporting organizations like Johnson & Johnson, Novo Nordisk, Bristol-Myers Squibb, Gilead Sciences, GlaxoSmithKline, Roche Diagnostics, Shire Pharmaceuticals, Regeneron, inVentiv Health, Grifols, LEO Pharmaceuticals, Vertical Pharmaceuticals, Purdue Pharmaceuticals, Aries Pharmaceuticals, Portola Pharmaceuticals, NanoString Technologies, DJO Global, University Medical Center of Princeton at Plainsboro, and many others.
Philip has worked at iCoachFirst (formerly ECI and TalentFirst) for nearly 10 years. In addition to his dedication to iCoachFirst, he has worked for Johnson & Johnson, GetWellNetwork, and AdMed.
Philip holds a B.S. degree in Business Administration majoring in both Marketing and Computer Information Systems from Rider University.
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