Bristol-Myers Squibb: Transforming your Sales Capabilities with a Sales Coaching Tool
Wed, Jul 12, 2017 12:30 PM - 1:30 PM EDT
Join us for this LTEN webinar, sponsored by Atomus, as Bristol-Myers Squibb shares a case study presentation that includes the business case and rationale, the process for selecting the right sales coaching tool and the lessons learned from deploying a new worldwide selling model.
Alicia Talish, lead, worldwide sales leadership development, at BMS will demonstrate the necessity of monitoring, measuring and improving sales capabilities with a best-in-class coaching tool (acoach). Hear how the project was defined and managed, how objections were handled and how challenges were overcome.
The webinar includes the chance to ask your questions, gain insights into BMS results so far and gain valuable tips on how to achieve buy-in from stakeholders and senior leadership.
You’ll also learn:
• How to guarantee assimilation and retention of new selling skills.
• How to generate buy-in and support from the sales force, HR, legal & compliance & sales training.
• Tried and tested deployment and measurement techniques to ensure the program’s success on a national and international basis.
• Ways to demonstrate and sustain success post-launch.
Webinar attendees will also receive a free white paper, “10 Ways Technology-Enabled Sales Coaching Will Drive Your Sales Force Performance.”
Register today for this free, LTEN webinar. Not an LTEN member? Join today and realize the value.